Economic Development > Doing Business > East End Plan

Middletown is poised to capture the growing demand for new commercial/office space and housing for the growing Cincinnati-Dayton corridor. Recognizing this potential, the City adopted a Master Plan in 2005 to lay out an overall vision for the community and to provide a framework for further study. This framework was presented in the nine (9) Development Opportunity Area Plans, which included the East End/Renaissance Area. This Area Master Plan is the next step in this planning process. It presents a more detailed analysis for developing the upscale business and living environment Middletown seeks to promote and by which the community desires to be identified.

The relocation of the Atrium Medical Center (formerly Middletown Regional Hospital) to the Premier Health Campus-Middletown in the East End/Renaissance is the regional anchor that gives the area its outstanding development opportunity. In addition, The Renaissance residential community adds a new and exciting dimension to Middletown’s housing opportunities. This combination creates a powerful foundation for the next urban center in the Cincinnati–Dayton corridor. Recognizing this opportunity, a coalition of city officials, the Chamber of Commerce, business leaders and citizens formed a plan to strengthen the city’s economic development capability to fulfill the potential for the East End.

Acting on its objective to create a branded identity for Middletown and its emerging East End/Renaissance area, the City assembled a development team to master plan and initiate development of the East End. The planning effort utilized the combined talents of community planners, land planners and engineers, economic and market experts, developers and public administrators to create a comprehensive vision for the gateway into the city. The plan describes a regional business and living center that is an economically and environmentally sustainable mixed-use balance of office, medical office, service and general retail, residences and hospitality. Based on sound market potentials, the plan is designed to optimize land use through quality development at optimum densities, to create and retain jobs, and to diversify the community tax base as it develops over the next 25 years.

Below are the links to all chapters of the plan:

Chapter 1: Executive Summary

Chapter 2: Planning Process, Physical Analysis and Development Potential

Chapter 3: Market Assessment

Chapter 4: Conceptual Plans

Chapter 5: Final Area Master Development Plan

Chapter 6: Design Guidelines Appendices: Environmental and Cultural Assessment; Utility Infrastructure Assessment; Market Assessment; Public Input; Meeting Notes